Mission-critical insights. Limited seats. Act now. ⏰

The Veteran Workforce Initiative

The Workforce You Didn't Know You Need

Unlock a powerful, underutilized talent pool—veterans. Join John Kerkhoff, Founder/CEO of FRAGO 22 and First Sergeant-turned-executive, for an event that bridges the gap between military precision and construction industry innovation.

John brings over 20 years of military leadership experience, guiding diverse teams through high-stakes missions with discipline, adaptability, and a focus on mission success

Why It Matters for Owners & Executives

Combat-Ready Skillsets

Veterans bring unmatched leadership, resilience, and discipline—ideal for demanding construction projects.

Operational

Precision

Military experience translates into safer worksites, tighter accountability, and fewer costly mistakes.

Proven Team Leadership

Resilient Leadership

Veterans know how to unite teams under pressure, keeping projects on time and under budget.

Adaptability Under Pressure

Shifting timelines and unpredictable challenges are the environment they thrive in.

Retention & Culture Strength

Veterans don’t just show up—they stay, bringing loyalty and stability to your workforce.

Strategic Business Advantage

Building a Legacy

Competitors aren’t tapping this workforce. You can. And you’ll build a stronger, more reliable company in the process.

Who Should Attend?

This event is designed for:

Owners and Principals who want their companies to run smoother and more profitably.

CEOs and COOs seeking reliable, mission-driven leaders on every job site.

Presidents of Construction Firms looking for a long-term workforce solution that keeps them competitive.

Your Hosts

John Kerkhoff

Military Leadership Expert:

As a former First Sergeant and Platoon Sergeant, John excelled in mission-critical operations and personnel development.

Consultant & Author:

John is a best-selling author, speaker, and executive coach helping businesses attract, recruit, and retain top talent.

Veteran-Led Visionary:

Through FRAGO 22, he’s reshaping how organizations integrate veterans—delivering structured coaching, tailored recruitment strategies, and retention-focused leadership training.

Dr. Cheri L. Sotelo

Global Impact Strategist, Military Advocate, Creative Director

As the primary construction design and programmatic implementation developer, Dr. Cheri spearheads all land development for systematic operations as a turn-key for the incoming Veteran Owner(s).

Efficacy in design and programs is a key feature to success of each fully sustainable community.

Responsible for Implementation of the initial Advisory Board & Key Partners: Strategic Advisors from entertainment, mental health, and veteran services Legal & financial oversight teams